Low cost – There are a lot of free email marketing tools where they provide free/low-cost email campaign with analytics options.
High ROI – It is considered to be the most effective way of marketing among other digital marketing platforms for generating high ROI with less cost.
Multiple emails – Allows you to send multiple emails with a different segment at a time
Automated – Emails can be automated by Location, Time, Language, Gender, etc (Depends on the email marketing tool)
Live Tracking – Easy to live track the recipient’s open rate, page visit, etc. This option is available in most email marketing tools.
Analytics – Email marketing tools provide real-time reports like A/B Testing, Multivariate Testing and Comparative reports to understand more about the recipient’s persona.
Multiple device reports – Email marketing tools provide options to view and receive reports on various devices like Mobile, Tablet and Desktops.
Personalisation – Email marketing tools provide options to customise your emails so that receivers see them as a personalised message.
Easy Sharable – It is easy to share the information to multiple recipients from end-users
Decision Making – Emails are directly or indirectly influences in decision making to buy a product or services.
Traffic – Helps to generate traffic to the website.
More Information – Easy to attach documents like Links, Images, Audios, Documents and other format files.
Learnings – Easy to educate on specific Subject/Topic using attachments and links.
Relationship building – Helps in building relationships (Anniversary greetings/ Festival wishes)
Promotion – Used for Branding activities (Pre-launch/ offers/ Event notifications/ Seasonal discounts)
Transaction updates – Automated emails are used in Bank transaction and Virtual Money Account transaction details, Mobile bills, Electricity bills details which help us to track your transactions.
Responsive – It can be optimised to Mobile/Desktop/Tablet view so it reaches any devices.
Generate calls – They are used for generating enquiry calls on the product/services.
Immediate results – Easy to analyse the open rate, bounce rate and conversions.
Readymade Templates – Most email marketing tools provide readymade templates to create a body of the mail that supports various options like image tabs, table tabs, social sharing, links to create an attractive email.